Mipcom TV Market Draws More Than 11,000 Participants From More Than 100 Countries: Its B

Publish date: 2024-07-31

“It’s been a really buzzy and busy market,” said Lucy Smith, director of Mipcom TV market and conference, and MipJunior, the kids TV event that preceded it, in Cannes Wednesday.

More than 11,000 participants from more than 100 countries had come to the event, which runs Oct. 16-19. This was slightly up on last year’s total, which was 10,800, and represents the third consecutive year of growth. There are 3,567 buyers at Mipcom, which is an increase of 10% on last year.

“I think that really does underline this renewal of third-party distribution,” she said. “And we’re showing that the platforms can coexist and flourish within the wealth of companies.”

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In order of the numbers of participants by country, it is the U.S. first, followed by the U.K., France, Germany and Spain. China, the country of honor, is represented by more than 300 participants from 40 companies, the biggest Chinese delegations since before the pandemic, that is to say 2019. There is an increased attendance from the Middle East, with 160 buyers, which is an increase of 50% from 2022. Other growth areas included India and certain parts of Africa, particularly South Africa and Nigeria.

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There were 320 exhibition stands, although that is not the same as the number of individual companies as a stand can have multiple companies represented. Fifty exhibitors are new to the market, with many of those coming from the FAST and tech-related sectors.

MipJunior had 1,221 delegates – up from last year – from 63 countries.

Smith cited the international rollout of Max and Eva Longoria and Cris Abrego’s launch of Hyphenate as two standout news announcements during the market, which were both Variety exclusives.

In 2024, Mipcom will run Oct. 21-24, with a pre-opening weekend for MipJunior on Oct. 19-20, with an option to start on Oct. 18.

Mipcom’s sister event, MipTV, will run April 8-10, and will be preceded by MipDoc and MipFormats on April 6 and 7. Canneseries will run April 5-10.

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